Objective
The objective for this project was to strip the car of all of its previous logo advertisements with precession and rebrand the car with new logos. Then create advertisements for the car with a background that emphasizes
movement using Photoshop.
movement using Photoshop.
Process
My primary goal was to remove all existing logo logos from the car, giving a clean slate for the rebranding process. I carefully used Photoshop tools to erase any traces of the old logos, paying close attention to details and maintaining the
integrity of the car’s design.
integrity of the car’s design.
Once the car was a blank canvas, I focused on the rebranding phase. I applied the new logos; I struggled with making the logos blend with the curves of the vehicle but kept an eye for scale, colour, and placement. These played a crucial role in getting that cohesive and professional look.
With the rebranding complete I created advertisements that conveyed a sense of movement. Using Photoshop, I blended backgrounds that emphasized motion using
techniques such as blurring and gradient overlays to enhance
the illusion of movement.
techniques such as blurring and gradient overlays to enhance
the illusion of movement.
