Objective
The objective of this project was to create and brand a new unique craft beer company as well as a magazine advertisement for the new company.
Process
To capture the essence of Wonderland, I created sketches of potential beer names, label designs, and illustrative elements. In the design phase, I crafted unique labels for each beer in Illustrator and Indesign, drawing inspiration from the characters. Vibrant colours and intricate illustrations brought the labels to life, ensuring they conveyed the playful and imaginative spirit of the story.
I crafted the magazine advertisement in Illustrator to introduce the company. Combining elements from the labels with playful imagery, the ad aimed to make the consumers feel like they’re experiencing Wonderland. The challenge was balancing the playful elements with the need for clear brand communication. I did so by using a cohesive colour palette, typography,
and illustrative elements.
and illustrative elements.
In the final stages, the beer company came to life with a captivating set of labels, each with the beloved iconic characters. The magazine advertisement served as a teaser, inviting consumers to step into this enchanting world of beer. The project concluded with a cohesive brand identity that seamlessly blended the magic of Wonderland with the artistry of craft beer.
