Objective
The objective of this project was to create a new brand identity and logo for an existing restaurant and apply the new branding and logo to new mediums such as a food truck and menu.
Process
My initial focus was on crafting a defining logo for the restaurant. In Illustrator, I refined concepts for a distinctive design and created custom illustrations to enhance the brand theme.
Once finalized, the logo and illustrations were applied to corporate mediums like business cards, menus, and signage, ensuring consistency in colour schemes, typography,
and imagery for a cohesive brand.
Once finalized, the logo and illustrations were applied to corporate mediums like business cards, menus, and signage, ensuring consistency in colour schemes, typography,
and imagery for a cohesive brand.
Expanding the brand’s reach to a food truck presented a challenge. Adapting the logo and illustrations to suit the truck required careful consideration of space and visibility. The design needed to be eye-catching and easily recognizable as the food truck travelled.
Through careful adjustments, the brand elements were successfully applied to the food truck, creating a harmonious extension of the restaurant’s visual identity. The project concluded with a refreshed brand image that seamlessly transitioned from the restaurant to various corporate mediums and the food truck.
